Market research is essential for success as a Foam Pump Manufacturers(KEXON), helping you to discover your customer and their needs and incorporating this information into your product. Before you finalise product design, get to know your market. Determine your target customer – industry, age and gender, for example. Learn about your target customers’ buying habits. You can then hone your product around your target customer and what they look for in packaging, so that when you eventually get to the shelves, customers won’t be able to resist your product. Market research helps packaging manufacturers to stay ahead of the game by creating products that are built around the customer, right from the get go.
Refreshing your packaging, either through new labelling or new design, can be a great way to modernise your products while staying relevant to the market. Updating your packaging sizes, however, is an area that is sometimes overlooked, but can be a clever way of attracting and pleasing new and old customers. More size options appeal to a wider customer base – smaller, travel sized bottles for shampoo, for example, can be a great way of expanding into the hotel industry, which provide single use cosmetics. With a range of size options, products are more appealing and accessible as customers have more choice. Refreshed packaging and product ranges can offer a good return on investment as custom and sales should increase. You could also mix varying packaging sizes with a range of colours and shapes to give your products an extra edge.
Staying ahead of the game in packaging means keeping up to date with the latest trends. With customers growing increasingly aware of the importance of reducing our ecological footprint, packaging has followed suit, with more and more manufacturers producing easily recyclable products that have a positive effect on the environment. Being able to adapt to the latest trends will benefit the success of your packaging.
Staying ahead of the game as a packaging manufacturer is vital for success. Take just a few of the above tips on board, and you’ll be well on your way to making sure your products are at the cutting edge of innovation.